Morocco’s National Tourism Office is shaking up its internal structure in a bold move to become more agile and effective. The organization has unveiled a sweeping overhaul of its leade
rship framework, now built around three strategic pillars: Commercial, Marketing/, and Resources & Support.
This major restructuring, announced in an official statement, is part of a broader modernization drive. The goal is clear: strengthen the Office’s impact in shaping Morocco’s tourism industry and sharpen the country’s edge in a highly competitive global travel market.
Three new leaders have been appointed to head each division. Rachid Hamzaoui will oversee Resources & Support, Hicham Bellaziz will take charge of the Commercial unit, and Salima Mghzli will lead the Marketing department. The redefined structure signals a push for clearer responsibilities and more efficient coordination across departments.
“This reorganization is designed to increase our operational strength and help us better respond to the fast-changing demands of the global tourism sector,” said Achraf Fayda, the Office’s Director General.
But this isn’t just a staffing reshuffle. The ONMT is aiming for more than internal efficiency—it’s looking to play a stronger role in regional tourism strategies, foster greater synergy across teams, and unlock the full potential of its internal expertise. In a sector evolving at breakneck speed, this move reflects the Office’s intention to stay ahead of the curve and guide Morocco’s tourism forward with sharper focus and greater adaptability.
