An increasing number of highly educated Moroccans living abroad are opting to return and establish their professional lives in cities like Casablanca, Marrakech, and Rabat, rather than staying overseas.
This return is part of a larger trend that includes not only the Moroccan diaspora but also young professionals, students, and digital nomads from countries such as France, Spain, Italy, and Rwanda. These individuals are drawn to Morocco’s thriving economy for a variety of reasons, as the country is emerging as a new “El Dorado” for talent.
A recent World Bank report, cited by local media, highlights that Morocco has undertaken significant reforms to promote a “job-creating growth model led by the private sector.” The country has also implemented policies to attract and support skills and talents from abroad, making it an appealing destination for both returning Moroccans and foreign professionals.
Many choose to return not only for the booming economy but also for emotional, cultural, religious, and professional reasons. As Morocco continues to develop and strengthen its global presence, this phenomenon of return migration is expected to grow. The draw is comparable to other global cities such as Dubai and Montreal, which offer dynamic work environments and a high quality of life.
The success of the Moroccan national football team reaching the semifinals of the 2022 World Cup has also contributed to this movement. The team’s historic performance sparked a strong sense of national pride, inspiring many in the diaspora to reconnect with their homeland and consider the opportunities it offers.
