Sanlam Morocco and TotalEnergies have agreed on a new partnership that will link car insurance services with fuel stations and mobility services across the country. The idea is to make insurance less of a one-off product and more of a part of everyday driving, with services linked more closely to fuel stops, assistance, and claims handling.
The two companies will gradually roll out joint offers that combine insurance, roadside assistance and TotalEnergies’ services at its stations, to make the experience smoother for drivers from refuelling to handling insurance claims.
“Sanlam Morocco and TotalEnergies are pleased to formalise the signing of a strategic partnership around mobility and customer experience,” Sanlam Morocco said.
They also said the plan is to connect services more closely between both sides, especially at service stations and during car insurance claims.
“This collaboration will gradually pave the way for solutions combining insurance, assistance and TotalEnergies services, and enriched and combined customer journeys, both at TotalEnergies stations and during Sanlam car claims,” the company added.
The deal comes at a time when Morocco’s insurance market is growing quickly. Data from the Insurance and Social Security Supervisory Authority, known as ACAPS, shows total insurance premiums rose by 17.2% in the first three months of 2026 compared with the same period last year. The market reached MAD 21.3 billion in that period.
Motor and other non-life insurance lines are driving much of that growth. The non-life segment grew by 7.5% to reach MAD 13.1 billion in the first quarter.
Motor insurance alone brought in MAD 5.8 billion in premiums during those three months, up almost 10% compared with a year earlier. Civil liability cover made up the largest share of that at MAD 4.6 billion.
Motor insurance now makes up more than a quarter of all non-life insurance business in Morocco, showing how central car-related services have become in the sector.
The two companies involved are already major players in their fields.
TotalEnergies Marketing Maroc runs more than 360 service stations across the country, including 10 on highways, and holds about 15% of Morocco’s fuel distribution market. This network gives Sanlam direct access to large numbers of drivers every day.
Sanlam Morocco is also expanding. It is in the process of completing a major merger with Allianz Maroc, expected to take effect in July 2026. Once completed, Sanlam’s market share is expected to rise to 13.4% and it will operate more than 740 points of contact across Morocco.
