AXA Crédit Maroc has a new name. It is now Stellantis Salaf Maroc, and it will finance cars sold through the Stellantis network in Morocco. The change follows the majority acquisition of AXA Crédit by FIDIS S.p.A., Stellantis’ financial services arm, in September 2025. The new company officially started its automotive financing business on 1 July 2026, after about a year of technical, IT and organisational integration.
Stellantis Salaf will now run two businesses. It will keep its traditional personal-loan activity and add vehicle financing for Stellantis brands.
The new financing service will be available through Stellantis showrooms. Customers will be able to combine a car loan with services such as insurance and maintenance contracts.
The move reflects a change in how many customers approach car purchases. The monthly payment and the total cost of owning a car can matter as much as the price displayed on the vehicle.
Stellantis can now put financing directly into the sales process. The company can also use information from its financing activity to develop products around customer needs and driving habits.
Leasing is another area Stellantis Salaf plans to develop. Leasing remains relatively limited in Morocco compared with several international car markets. More leasing could also increase the supply of used cars when vehicles return to dealers after their contracts end.
The name change does not affect existing AXA Crédit loans.
Customers with loans already in place will keep the same contractual terms. Their loans will continue to be managed normally.
Stellantis Salaf is keeping the existing consumer-finance operation, with about 120 employees and roughly 40 branches across the country. The branch network gives the company an established retail-finance operation and direct contact with customers.
The company has also developed its new automotive-finance activity with support from Sofac for some back-office operations.
The transition took about a year. It involved changes to IT systems, internal processes, organisation and corporate culture while the existing personal-loan business continued operating.
The focus is now shifting from integration to growing the new automotive-finance business.
Stellantis already has several parts of the automotive business operating in Morocco.
The Africa Technical Center in Casablanca has about 1,000 in-house engineers, alongside resources from external partners.
The Kenitra industrial site employs around 9,000 people. Its production capacity has doubled to 400,000 complete built-up vehicles. Micromobility production takes total capacity above 500,000 units.
The group has also brought its brands together under Stellantis Morocco. Its operations include spare parts, with a Distrigo hub, as well as used-car and circular-economy activities.
Stellantis also operates more than 15 sites directly across the country, alongside partner distributors.
Vehicle financing was one of the remaining parts of the business that was not directly integrated into this structure. The acquisition of AXA Crédit and its transformation into Stellantis Salaf adds that final link.
The change comes as Stellantis expands production in Kenitra.
The Fiat Fastback and Fiat Grizzly are scheduled to be produced locally. Their launches are expected in the weeks following the announcement.
The two models will add to the range produced at the Kenitra plant.
Stellantis Salaf can also use financing offers to support the launch and sales of these models. That could include loans, insurance, maintenance and other services in a single package.
The result is a business model that connects more parts of the car-buying process: Stellantis can engineer vehicles in Casablanca, produce them in Kenitra, sell them through its commercial network, provide parts and after-sales services, and now finance the purchase directly.
