Supeco hit a new milestone this April with the launch of six additional stores, reinforcing its rapid expansion across Morocco. With new openings in Casablanca, Bouskoura, and Berrechid, the discount retail chain—part of the LabelVie Group—now operates 105 locations nationwide.
True to its strategy of affordability and convenience, Supeco is growing its presence in both urban neighborhoods and suburban areas, targeting a wide consumer base looking for cost-effective daily essentials. The latest additions include two stores in Casablanca’s Sidi Moumen and Champigny districts, three in Berrechid to boost local access, and one in Bouskoura’s Izdihar neighborhood.
This wave of store openings highlights Supeco’s strong momentum in a market where purchasing power remains a key concern for consumers.
