Since its launch in February 2024, the “Go Siyaha” program has generated a whirlwind of interest, with the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy reporting an impressive 430 requests for financial aid and technical support.
The ministry’s data underscores the program’s wide appeal among tourism stakeholders. Out of these requests, half—215—seek technical assistance, particularly for digital transformation, which alone attracted 136 applications. Other areas of interest include operational excellence and market development, which garnered 80 and 50 requests, respectively.
On the investment front, 133 applications have been received, featuring over ten cooperative projects in animation, around forty general animation initiatives, and more than 70 accommodation projects linked to animation activities.
Green growth initiatives also saw significant interest, with 84 requests primarily focused on photovoltaic and water conservation projects. Notably, these applications came predominantly from Marrakech, Casablanca, Souss-Massa, and Fès-Meknès.
“We are witnessing a robust drive among sector operators to boost their competitiveness,” remarked Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy. “By supporting over 1,700 businesses in the long term, we aim to create unique experiences that enhance Morocco’s global appeal and foster a resilient, innovative, and sustainable tourism industry.”
“Go Siyaha” is a pivotal element of the 2023-2026 tourism roadmap, focusing on developing a new generation of animation products. It offers tangible solutions to improve the competitiveness of Moroccan tourism enterprises while encouraging the rise of modern and innovative new ventures.
The program features three primary mechanisms: investment grants up to 40% and technical assistance funded up to 90%. Its ultimate goal is to support development initiatives across all regions of the Kingdom, promoting successful tourism experiences.
To date, the program has organized numerous information sessions and deployed caravans across the country’s 12 regions, hosting over 50 events to inform local stakeholders about the opportunities offered by “Go Siyaha.”
These efforts are in collaboration with regional tourism delegations, professional federations, regional tourism councils (CRT), regional investment centers (CRI), and the General Confederation of Moroccan Enterprises (CGEM).
The caravans have already visited the regions of Rabat-Salé-Kénitra, Casablanca-Settat, Fès-Meknès, and Laâyoune-Sakia El Hamra, engaging more than 80 regional tourism operators at each stop.
The next event is scheduled for May 24, 2024, in the Dakhla-Oued Dahab region, in partnership with the CRT of Dakhla and the French Chamber of Commerce and Industry of Morocco (CFCIM) in Dakhla. Known for its strategic Atlantic location, this region has become a prime tourist destination in the Southern Provinces, particularly renowned for water sports like surfing and kitesurfing.
