Morocco’s tourism industry hit a new high in 2024, marking a major rebound and surpassing pre-pandemic levels. According to the latest figures from the national statistics office, the sector contributed 116.2 billion dirhams to the country’s gross domestic product—an impressive 38.4 percent increase compared to 2019.
One of the main drivers behind this surge is the sharp rise in net taxes on tourism-related goods and services, which jumped by 46 percent. This fiscal boost has helped tourism secure a slightly larger slice of Morocco’s economic output, now accounting for 7.3 percent of GDP, up from 6.8 percent five years ago.
Domestic tourism spending followed a similar upward trajectory. In 2024, total tourism consumption reached 201.7 billion dirhams, a 42.6 percent rise over the pre-crisis period. This growth was fueled largely by inbound tourism, with spending by international visitors climbing to 136.9 billion dirhams—a 46.8 percent increase. In contrast, domestic and outbound tourism saw a relative decline in market share, even though their combined consumption grew in absolute terms to 64.8 billion dirhams, a 34.6 percent increase. These segments now represent just over 32 percent of overall tourism spending.
The sector’s total output also improved significantly, reaching 181.9 billion dirhams. Meanwhile, the industry’s added value—a key measure of its contribution to the economy—hit 96.4 billion dirhams, marking a 37 percent jump over the past five years.
