In a Morocco firmly committed to achieving health sovereignty—a goal anchored in the vision of King Mohammed VI—homegrown companies are beginning to bring that ambition to life with tangible, future-focused initiatives. One such company is Vicenne, the new identity adopted by Best Health, which is entering a major new chapter in 2025.
Vicenne began its journey in the 1990s, originally focusing on distributing medical devices. Over time, the company underwent a strategic transformation, marked by a shift in name that reflected a deeper change in vision. No longer just a supplier of equipment, Vicenne redefined itself as a comprehensive healthcare solutions provider. At the core of its evolution lies a clear guiding principle: to deliver a fully integrated offering that combines advanced technology with high-quality care, all while ensuring reliability and a strong alignment with real-world needs.
The company is evolving into a comprehensive health systems operator, embedding local talent, regional presence, and industrial integration into the core of its operations. This strategic pivot underscores Morocco’s ability to produce national champions—firms capable of driving the country’s rise as a regional hub for healthcare manufacturing, innovation, and expertise.
The name change to Vicenne signals more than a rebrand—it marks a complete repositioning. Today, the company operates across seven countries, with strong subsidiaries in Morocco, Senegal, Tunisia, and Côte d’Ivoire. Rather than chase expansion for its own sake, Vicenne is building a stable, resilient business model that aligns industrial, technological, and social priorities.
Its scope now goes far beyond supplying equipment. Vicenne manages the entire healthcare infrastructure lifecycle—from assessing needs and providing technical guidance to onsite installation, maintenance, clinical training, surgical support, and post-installation follow-up. Every solution is designed to match the specific needs and challenges of the local context, whether it’s technical constraints, energy access, or staffing capacity.
This integrated approach echoes Morocco’s broader strategy to strengthen internal capacities in key sectors like healthcare. The goal: to meet today’s demands while preparing for future challenges.
Understanding that technology alone isn’t enough, Vicenne puts people at the center of its growth. The company invests heavily in continuous training, skills development, and long-term career paths, aiming to empower Moroccan and African talent. It’s not just about delivering solutions—it’s about transferring knowledge and helping to build sustainable systems.
Morocco offers Vicenne a uniquely strategic base. Thanks to its political stability, proactive industrial policies, and regional cooperation agreements, the country is well-positioned to serve as a platform for designing, producing, and exporting health solutions across the continent. Vicenne thrives in this environment, leveraging opportunities for public-private partnerships and sharing expertise across borders.
Financially, the company stands on solid ground. Backed by its founding shareholder Best Financière and the investment fund Amethis (a Rothschild & Co affiliate), Vicenne benefits from stability, agility, and independence. The company rejects speculative approaches, instead opting for controlled growth tied to profitability and meaningful impact.
As global health systems face mounting pressures, Vicenne’s trajectory offers a glimpse into a new model of responsible, value-driven Moroccan capitalism—one that aligns with national priorities of sovereignty, solidarity, and innovation.
