Digital mobile brand win by inwi has started a summer tour across Morocco to meet young people and let them try its app-based mobile services.
The tour began on 23 July in El Jadida before moving to Bouznika and Tangier. It is part of the company’s “3ADI JIDAN” campaign.
Visitors can build their own mobile plans, explore different offers, play games, join activities and enter prize draws.
The campaign is built around the idea that young people should be free to choose and change their mobile plans whenever they want without signing a contract.
A new version of the song “3ADI JIDAN” by Moroccan rapper Dada is also part of the campaign.
The phrase “3ADI JIDAN”, which means “completely normal,” is at the centre of the brand’s message.
“Customizing a plan from over 100 combinations, tweaking it based on current needs, changing it monthly, and activating features like Start & Stop or Boost—all without commitments—is, for win by inwi, simply ‘3ADI JIDAN.'”
Customers can choose from more than 100 combinations of data and call plans through the app. They can also use Start & Stop to pause their service without losing their account and Boost to add more high-speed data whenever they need it.
Win by inwi is the digital brand of inwi (Wana Corporate S.A.), based in Casablanca. The service mainly targets Generation Z and millennials and lets customers manage everything through the mobile app.
The launch comes as telecom companies invest in stronger mobile networks ahead of major events, including the 2030 FIFA World Cup. Operators are expanding 4G coverage and rolling out commercial 5G services under the national roadmap.
Figures for the first quarter of 2026 show that inwi held a 43.37% share of the mobile internet market, the highest in the country. The company also had around 34.1% of all mobile subscribers, ahead of Orange Maroc with about 33.6% and Maroc Telecom with around 32.3%.
The country has between 57 million and 59 million mobile subscriptions, with mobile penetration above 150%.
Inwi has also signed network-sharing agreements with Maroc Telecom to jointly invest in fibre-to-the-home (FTTH) networks and telecom towers. The partnership is expected to reduce infrastructure costs and free up more investment for digital services and customer engagement.
Win by inwi has been named Product of the Year in Morocco for several consecutive years for innovation in digital consumer services.
