ADS Group SA and Stellantis Maroc SA are planning to launch a new joint venture under the name AS Parts SA, aimed at reshaping the automotive spare parts market across Morocco. If the project moves forward, the new company will be headquartered in Casablanca and positioned as a key player in nationwide parts distribution.
AS Parts SA was officially established in June 2025 as a public limited company under Moroccan law. For now, it remains wholly owned by ADS Group SA, a Luxembourg-based investment holding company. While ADS Group brings its financial and strategic expertise to the table, the partnership is expected to evolve as Stellantis Maroc SA joins in to co-develop the business.
Stellantis Maroc SA, formerly known as Fiat Chrysler Automobiles Morocco, is deeply entrenched in the country’s automotive ecosystem. The company operates across the entire value chain—from manufacturing and sales to parts and aftersales service. Its involvement in this new venture signals a move to strengthen its position in the fast-growing Moroccan spare parts sector.
The goal of AS Parts SA is to build a streamlined and competitive distribution network for automotive parts, covering all regions of Morocco. By pooling the resources and expertise of both partners, the venture aims to meet rising demand with a structured and efficient offering, ultimately becoming a central hub for vehicle parts in the country.
