Crédit Agricole du Maroc was honored on October 16 in Dubai with Mastercard’s 2025 Africa Edge award for its efforts to boost financial inclusion among young people. The recognition highlights the bank’s commitment to making banking more accessible for the next generation, particularly through innovative digital tools.
At the heart of this achievement is the bank’s “Respire Jeune” initiative—a fully digital, fee-free solution designed specifically for holders of the “Pass Jeune.” This service offers young users a simple, connected entry point into the banking world, eliminating the traditional barriers that often discourage younger demographics from engaging with financial institutions.
The award acknowledges Crédit Agricole du Maroc’s broader strategy of democratizing access to banking services and extending financial tools to youth who are typically underserved by conventional banking systems. By focusing on ease of use and affordability, the bank is not only reaching new audiences but also playing a key role in accelerating the digital transformation of the financial sector across Africa.
With “Respire Jeune,” the bank is positioning itself as a pioneer in reshaping how young people interact with money—empowering them through smart, user-friendly platforms that reflect their digital lifestyles. This latest recognition solidifies its standing as a leading force in inclusive and forward-thinking banking.
