Higher education in Casablanca is entering a new era with the arrival of TBS Education, the prestigious French business school founded in Toulouse over a century ago. The institution has just opened its Moroccan campus in the heart of Casa Finance City, marking a major step forward in academic collaboration between Morocco and France.
Now fully operational, the new campus welcomed around 400 students for its inaugural academic year. While most come from across Morocco, the school’s ambitions are clearly international. Programs are taught bilingually, accredited globally, and seamlessly integrated with TBS’s existing campuses in Toulouse, Paris, and Barcelona.
Covering 3,500 square meters, the Casablanca site has been designed to meet modern academic standards, offering a high-tech, student-centered learning environment. TBS Education delivers a full range of business programs, from post-secondary degrees to executive MBAs, all following a unified curriculum across its four European and North African campuses.
The flagship Bachelor in Management stands out for its immersive approach, exposing students to core areas of business including marketing, finance, law, logistics, human resources, and data analytics. An international outlook is embedded into the program—every student is required to spend a semester abroad at one of the school’s 120 partner universities worldwide.
Tuition has been set at around 75,000 dirhams per year, with financial aid options in place to ensure accessibility. Merit and need-based scholarships can cover up to 40% of tuition fees. In addition, a premium residence next to the campus offers students comfortable accommodation aligned with international living standards.
More than just a new academic offering, the opening of TBS’s Casablanca campus signals a shift in how educational partnerships are evolving. Rather than simply sending students abroad, this initiative plants long-term roots in Morocco, making high-quality European business education locally accessible.
This move also reflects a growing synergy between Casablanca and Toulouse, cities already collaborating on broader initiatives tied to education, climate transition, and youth empowerment. TBS Education is expected to play an active role in these efforts and is already set to participate in the 2026 World Congress of Francophone Cities, which will be hosted in Casablanca.
