A new financial advisory company has been cleared to work in Morocco, as authorities try to improve oversight and grow the country’s financial market.
Sterling Capital was officially approved by the Moroccan Capital Market Authority (AMMC). This allows the firm to advise companies looking to raise money from investors.
The company is based in Casablanca and will offer services to help businesses manage their finances and plan how to raise funds. Its main clients will be companies and organisations that want to collect money from the public.
Sterling Capital will guide firms through selling shares to the public and help them get listed on the stock exchange. It will also support them after listing, making sure they follow the rules and keep investors informed.
The AMMC, which regulates the market, only approves firms that meet strict standards on finances and professional conduct. This is meant to protect investors and ensure companies get reliable advice.
The approval comes as Morocco works to modernise its financial sector. New rules have been introduced to better organise the advisory business, reduce risks and make sure companies get proper guidance when raising money.
At the same time, the Casablanca Stock Exchange is encouraging more small and medium-sized businesses to go public. Advisory firms help these companies prepare their accounts, set a value for their business and meet legal requirements.
These firms usually help with three main things: getting companies ready to sell shares, supporting them after they join the stock market, and advising on raising money through loans like corporate bonds.
Sterling Capital’s arrival is expected to add more expertise to the market, especially as more companies look for help in raising funds.
Casablanca, where the firm is based, is a key financial centre in North Africa and is home to projects like Casablanca Finance City, which aims to attract investors and international companies.
