A French recruitment company CRIT that helps firms hire temporary workers says its business is growing fast, with Morocco playing an important role.
Groupe CRIT reported total revenue of €3.37bn in 2025, up 8% from the previous year. Growth came from expansion across Europe, the United States and Africa.
The company has worked in Morocco since 2003. The Moroccan branch is now a key part of its African strategy. Africa generated €73m in revenue, about 2.2% of the global total, and the region is seen as a long-term growth market.
Temporary jobs remain the main business
Temporary staffing brought in €2.92bn in 2025, making up 87% of total revenue. Nearly half of this activity now happens outside France.
CRIT runs 325 agencies abroad and ranks as the world’s 23rd largest staffing company. In Morocco, the firm helps businesses deal with labour shortages as the country expands manufacturing in the automotive and aerospace sectors.
Labour market changes
The results reflect wider changes in recruitment. Ageing populations and talent shortages in Western countries are pushing companies to invest in younger markets.
Morocco is increasingly seen as a hub for nearshoring. Industrial growth has created demand for technical skills, more use of temporary workers during busy periods and rising logistics activity in Tangier and Casablanca. CRIT combines staffing and airport services, strengthening its role in logistics.
Plans for 2026
The global economy remains uncertain, but CRIT operates in 13 countries including Germany, Spain and the United States, which helps spread risk.
In Morocco, the company plans to expand digital recruitment tools such as AI job matching and remote HR management. CRIT works with more than 34,000 clients and 260,000 employees worldwide.
Nearly half of the group’s core business now takes place outside France.
