Morocco wants to keep its tourism boom going, and investors gathered in Rabat on Tuesday to discuss how to make that happen. The GBB Investment Summit Morocco brought together investors, hotel groups, property developers and tourism operators to explore opportunities in the country’s fast-growing tourism, hospitality and real estate sectors.
The event comes as Morocco continues to attract record numbers of visitors. The country welcomed nearly 20 million tourists in 2025, up from 13 million in 2019.
Speaking to 7News Morocco, Tourism Minister Fatim-Zahra Ammor said Morocco had entered a new stage in its tourism development.
“Few destinations in the world have grown this fast or this consistently,” she said.
She said the government is aiming to attract 26 million tourists by 2030 and make Morocco one of the world’s leading travel destinations.
“The 26 million target by 2030 is not an aspiration. It’s a commitment,” she said.
Ammor said Morocco has spent the past few years preparing for future growth by investing in tourism infrastructure and expanding accommodation capacity.
According to the minister, the country has added more than 35,000 hotel beds in recent years and launched a programme to renovate more than 40,000 hotel rooms through state-backed financing.
She also pointed to new regulations aimed at making the sector more attractive to investors.
“What separates winning destinations from the rest is preparation. And Morocco has been preparing,” she said.
The summit’s founder and managing director, Ravi Kumar Chandran, told 7News Morocco that the country was attracting growing interest from investors because of its strong tourism performance and preparations for the 2030 FIFA World Cup.
“The momentum is in Morocco at the moment,” he said. “The number of tourists that are visiting the country is an example of it and then there is the FIFA World Cup as well.”
Chandran said the summit was designed to go beyond traditional networking events by arranging meetings between investors and project developers before the conference begins.
“People are meeting precisely the sort of companies and projects they would like to have interactions with,” he said.
He added that the main goal was to help create partnerships and investment deals.
“We would like some partnerships being announced very quickly.”
The summit is also looking at what drives investment decisions in tourism and real estate, how Morocco can attract more international investors and what opportunities could emerge from projects linked to 2030.
Hamid Bentahar, president of the National Tourism Confederation, told 7News Morocco that the country’s recent success was the result of long-term planning and close cooperation between the public and private sectors.
“We’ve created an ecosystem. Team Morocco for Tourism worked well together between private and public sector,” he said.
Bentahar said tourism figures remained strong in early 2026 despite uncertainty in the global economy.
“Morocco is still doing well,” he said.
He also highlighted major infrastructure projects, including airport expansions, the planned extension of the high-speed rail line to Agadir and the growth of Royal Air Maroc’s fleet.
“Our country has been investing a lot in terms of infrastructure,” he said.
Bentahar said tourism directly and indirectly supports around 3.5 million Moroccans and remains a key source of jobs and economic activity.
“We need to work harder to create more opportunities and more shared prosperity for all the regions in Morocco,” he said.
