Morocco Launches Cutting-Edge Training Program to Empower Tourism Guides
The Moroccan tourism sector is stepping into a new era with the introduction of an innovative training program designed to enhance the skills of tour guides. Officially published in the Bulletin Officiel, this government initiative aligns with the nation’s 2023-2026 roadmap aimed at strengthening human capital in the tourism industry.
This new program breaks away from rigid, traditional formats by offering guides a choice between online and in-person training. Digital learning is at the core, accessible via a specialized platform: https://tourisme.academy/. Participants will be supported by a comprehensive user guide, ensuring a smooth learning journey tailored to their professional development needs.
The stakes are high. In 2024, Morocco welcomed a record 17.4 million tourists. Meeting the expectations of these visitors requires constantly evolving service standards, with tour guides playing a pivotal role in shaping their experiences. As a result, this program aims to provide professionals with critical skills to navigate and thrive in a rapidly changing sector.
Tour guides in Morocco do more than just lead tours; they are storytellers and guardians of the country’s rich historical and cultural heritage. Their knowledge directly impacts the economic vitality of local communities by fostering memorable and meaningful experiences for tourists. With this training, guides will expand their expertise in areas such as cultural mediation, group management, and the integration of technology. Furthermore, the program will cover emerging trends, including sustainable and experiential tourism.
In an increasingly competitive global tourism market, authenticity and exceptional service are key differentiators. This initiative is designed to equip Moroccan guides with the ability to deliver personalized, immersive experiences that cater to modern travelers seeking adventure and authenticity.
The Ministry of Tourism, Handicrafts, and Social Economy will soon announce registration details on its official website: https://mtaess.gov.ma/fr/. This marks a crucial milestone in Morocco’s commitment to enhancing its tourism offerings and empowering professionals to reach new heights.
