Behind the solid growth figures reported by RISMA for 2024 lies a more subtle strategy. While the hospitality sector has shown resilience in the face of geopolitical uncertainties, RISMA appears to be focusing on adjustments and optimization rather than aggressive expansion.
The group’s annual revenue reached 1.264 billion dirhams, marking an 8% increase from the previous year. Even more notable is the 18% growth in revenue during Q4, indicating a gradual acceleration throughout the year. The occupancy rate also improved, reaching 62% in the last three months of 2024, three points higher than in 2023.
Beyond commercial performance, financial management stands out. Net debt dropped significantly from 1.328 billion dirhams in 2023 to 1.086 billion by the end of 2024, reflecting a focus on asset consolidation and financial optimization.
Investment spending slightly declined from 169 million dirhams to 134 million, signaling strategic prudence rather than disengagement. RISMA continues to modernize its hotels, an essential factor in staying competitive as customer experience becomes a key market differentiator.
Early 2025 indicators suggest a continuation of this measured growth approach. Rather than pursuing expansion at all costs, RISMA appears committed to steady performance improvement, adapting to shifts in Morocco’s hospitality sector with a pragmatic and disciplined strategy.
