Aleph, a global digital advertising firm, announced on Wednesday a strategic partnership to extend Pinterest’s digital advertising solutions to 11 new markets across Latin America, Asia, Africa, and the Middle East.
“Aleph will also serve as Pinterest’s commercial partner in Central and Eastern European countries,” Aleph revealed in a statement.
Pinterest, a leading visual search and discovery platform with over half a billion active monthly users worldwide, has become a go-to destination for brands aiming to reach purchase-ready customers, the statement highlighted.
“We are thrilled to expand Pinterest’s advertising reach to 11 new markets through our partnership with Aleph. For the first time, brands in these regions will be able to connect with millions of Pinterest users who come to the platform eager to discover new ideas and with a commercial intent to bring those ideas to life,” said Matt Hogle, Pinterest’s Vice President of Global SMB Sales, as quoted in the statement.
Aleph initially partnered with Pinterest in 2023 to assist brands in launching cross-border advertising campaigns on the platform. This newly expanded partnership will see Aleph and Pinterest collaborating to reach new markets in Latin America, Asia, the Middle East, and Africa.
“We are excited to broaden our partnership with Pinterest to help advertisers connect with customers seeking inspiration and ready to shop on the platform,” emphasized Ignacio Vidaguren, Aleph’s Partner and COO, in the same statement.
He added, “Advertising on Pinterest in these markets presents a significant opportunity for brands and retailers to reach new customers.”
Achraf El Filali, Aleph’s Country Director in Morocco, expressed enthusiasm for representing Pinterest in Morocco, bringing the power of Pinterest ads to local clients and brands.
“Given that many consumers save products to purchase later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan their purchases with Pinterest, and 87% make a purchase because of something they saw on the platform,” he stated.
