Attijariwafa Bank, a prominent financial institution, and Visa, a global leader in electronic payments, have announced a strategic partnership designed to enhance the digital payment landscape in Morocco. This collaboration aims to support Attijariwafa Bank’s efforts to adopt new payment technologies and address the changing needs of its customers.
The initiative combines Visa’s expertise with Attijariwafa Bank’s focus on innovation, with the goal of offering reliable and secure payment solutions to individuals, professionals, and businesses.
“This partnership with Visa represents a key part of our approach to digital transformation and innovation,” said Hassan El Bedraoui, Deputy CEO of Attijariwafa Bank for Transformation, Innovation, Technology, and Operations.
“We aim to provide our clients with payment options that are secure, efficient, and adaptable to their evolving needs. By working together, we are contributing to the development of Morocco’s financial ecosystem and encouraging wider adoption of digital tools within the economy.”
The collaboration emphasizes client-focused services, promoting digital payment solutions while ensuring secure transactions.
Leila Serhan, Group Country Manager for North Africa, the Levant, and Pakistan at Visa, also shared her thoughts on the collaboration: “We are pleased to work with Attijariwafa Bank, an important player in Morocco’s financial system. This partnership reflects our shared goals to develop digital payment options in Morocco and explore the growth potential of this sector. Together, we aim to provide practical solutions to a wide range of users and contribute to the evolution of payment services in the country.”
This partnership is aligned with Morocco’s efforts to increase digital inclusion and encourage economic development. Visa’s technical capabilities, combined with Attijariwafa Bank’s understanding of the local market, create opportunities to improve payment systems and simplify everyday transactions for businesses and individuals.
This collaboration reflects a broader trend towards adopting digital payment systems and encouraging a shift from traditional methods, offering customers more accessible and practical solutions for managing their financial needs.
