Despite a global economic climate marked by uncertainty and major challenges, Attijariwafa Bank has successfully maintained its growth trajectory, strengthening its financial performance while accelerating its commitment to sustainable development.
Revenue for the year reached 34.5 billion dirhams, reflecting a 15.2% increase, driven by strong commercial momentum and disciplined cost management. Consolidated net profit surged to 11.7 billion dirhams, up 28.9%, while net profit attributable to the group climbed 26.6% to 9.5 billion dirhams. These impressive figures highlight the bank’s financial resilience and adaptability in an evolving market.
A key focus in 2024 was expanding support for the real economy. Lending to households, SMEs, and large corporations saw a significant boost, with equipment loans rising 29% to 88 billion dirhams. Corporate lending also gained ground, reaching 220 billion dirhams and further increasing the bank’s market share. Deposits followed a similar upward trend, with total savings reaching 335 billion dirhams, an increase of 14%.
As part of its sustainability strategy, Attijariwafa Bank has stepped up its environmental and social initiatives. The bank cut CO2 emissions by 8%, launched the FAEE fund dedicated to energy efficiency projects, and expanded the “Dar Al Moukawil” program to support entrepreneurship. Financial inclusion remains a top priority, with 250,000 new “Hissab Bikhir” accounts opened in 2024 and over 480,000 beneficiaries receiving social aid through the Hissab Bikhir Tadamoun platform.
Looking ahead, 2025 will be a pivotal year as the bank finalizes its strategic plan, @mbitions 2025. Attijariwafa Bank aims to strengthen its leadership by expanding its footprint in key markets while leveraging digital transformation and artificial intelligence to enhance its offerings. Upholding the highest international standards in governance and corporate responsibility remains at the core of its long-term strategy.
