Mubawab is entering a new chapter in its growth story, now backed by Africa Property Portals, a company known for building real estate platforms across the continent. While the company remains firmly rooted in its home market, it’s expanding its sights beyond national borders with a clear goal: to create cutting-edge digital tools that meet the evolving needs of Africa’s property sector.
In Morocco, however, the real estate market remains out of sync. Demand continues to rise steadily, but the supply is failing to keep up, pushing prices higher across several categories. According to the latest data from Mubawab, the imbalance is especially acute in the apartment and villa segments. Major cities like Casablanca and Rabat are struggling to keep pace with a growing influx of buyers, while cities like Marrakech and Tangier show more mixed trends, at times moving in the opposite direction of national patterns.
In response to this shifting landscape, Mubawab is doubling down on its technological capabilities. The company is turning to artificial intelligence to streamline the experience for real estate professionals. From smart listing management to automated recommendations and pricing models, AI-driven features have already been woven into the platform, offering more efficiency and precision in a competitive market.
For Mubawab’s CEO, Kevin Gormand, this evolution is a natural extension of the company’s founding vision. What’s changed is the scale and ambition—fueled now by investors aligned around a long-term strategy. The company’s Chief Technology Officer, Abderra El Haitout, emphasizes that artificial intelligence isn’t just a trendy add-on. It’s the driving force behind a broader push to digitize the sector at a time when industry expectations are higher than ever.
Mubawab has moved far beyond its original role as a property listing site. Today, it offers a full suite of services that stretch into exclusive project marketing and developer support. Zineb Bouayad, head of the Moroccan division, says this tech integration allows Mubawab to deliver an even higher level of service to key players in the market, signaling the company’s shift from a digital marketplace to a strategic real estate partner.
