On June 26, 2024, BANK OF AFRICA was honored as the most appreciated Moroccan financial services brand in the prestigious Brand Africa 100 rankings. The fifth Moroccan edition of Brand Africa 100 Morocco’s Best Brands, held in Casablanca, was a collaborative effort between Brand Africa 100 and Integrate Consulting. This annual ranking, initiated in 2011 and joined by Morocco in 2020, highlights the most admired brands in Morocco and across Africa.

The event, co-chaired by Thebe Ikalafeng, founder and president of Brand Africa, and Siham Malek, founder and president of Integrate Consulting and vice-president of Brand Africa North Africa, centered around the theme “Made in Morocco: A Catalyst for Pan-African Growth and Competitiveness.”

Mounir Jazouli, BANK OF AFRICA’s Director of Communication and Institutional Relations, expressed immense pride and gratitude upon receiving the award. He emphasized the bank’s commitment to corporate social responsibility and positive impact finance, driven by Chairman Othman Benjelloun. Jazouli stated, “I am deeply honored and proud to accept this award on behalf of the entire BANK OF AFRICA family across 32 countries. Beyond business, this recognition from our clients and stakeholders is fueled by our proactive CSR policies and impactful finance initiatives.”

BANK OF AFRICA continues to lead in banking technology, aligning with the lifestyles and expressions of its clients. The bank is dedicated to providing innovative and tailored solutions, transforming client needs into successful projects.

This accolade coincides with the recent launch of the bank’s new commercial brand promise, a result of numerous banking innovations and customer experience enhancements. The values of PROXIMITY, EXPERTISE, CUSTOMER CENTRICITY, and ACCESSIBILITY are encapsulated in the slogan: “With BANK OF AFRICA, Always There for You.”

Brand Africa 100 | Morocco’s Best Brands remains a non-profit initiative, ensuring the objectivity and independence of the rankings. The research, conducted by Brand Africa 100 and Integrate Consulting, aims to foster healthy competition among companies for the benefit of consumers.

The study, involving 1,000 respondents aged 15 and older from predominantly urban areas in Morocco, covered various sectors including financial services, consumer goods, media, retail, energy distribution, cosmetics, and apparel.