Casablanca Finance City is welcoming a new player in the innovation sector. BVS, Morocco’s first alternative venture studio, aims to support and accelerate high-potential businesses by combining strategy, finance, and innovation.
While the venture studio model is still in its early stages in the region, BVS is betting on a comprehensive approach that goes beyond simple investment. From strategic branding to financial structuring and operational excellence, the goal is clear: to maximize value creation for both entrepreneurs and investors.
“We don’t follow trends—we create them,” says Maria Aït M’Hamed, president of BVS. “Our frugal and alternative approach is rooted in local expertise, designed to build ventures with international impact.”
The founding team brings together seasoned experts with diverse backgrounds. Maria Aït M’Hamed and Mehdi El Morjani, co-founders of Bonzai Agency, are well-known figures in branding and global design. Tarik Haddi, CEO of Azur Partners, is a key player in private equity. Dr. Reda Taleb, a strategist and marketing specialist, has over 25 years of experience spanning Africa, the Middle East, and Europe. Youssef El Oudghiri, a certified accountant and founder of Orea France, contributes his expertise in financial modeling and corporate governance.
Casablanca Finance City provides BVS with an ideal environment for growth. Located at the heart of a thriving ecosystem, the venture studio benefits from direct access to capital, talent, and business opportunities. Its ambition is to bridge Moroccan entrepreneurs with global investors and strategic partners.
Three projects are already in their early stages, leveraging BVS’s methodology to refine their business models and accelerate their growth. More details can be found at www.bvs.ve
