Crédit du Maroc recently announced significant changes during a meeting held on September 18, 2024, under the leadership of Mr. Mohamed Hassan Bensalah, Chairman of the Supervisory Board. The board approved a new organizational structure and the appointment of a new member to its Management Board. On the recommendation of the Nomination and Remuneration Committee, Mr. Ali Chorfi was unanimously selected to join the Management Board, where he will take charge of Corporate & Investment Banking. His appointment is pending approval from Bank Al-Maghrib, the country’s regulatory authority.
Mr. Chorfi, a graduate of the Solvay Brussels School of Economics and Management, has extensive experience in both the banking and auditing sectors, on both national and international levels. He joined Crédit du Maroc in 2012 to lead the Large Enterprises Division and has since taken on additional responsibilities within the bank. In 2020, he was promoted to Deputy Managing Director and became a member of the General Management Committee, where he was responsible for Corporate & Investment Banking. The Supervisory Board congratulated Mr. Chorfi on his appointment and wished him success in his new responsibilities.
After its integration into the Holmarcom Group, Crédit du Maroc successfully completed its transition to an independent structure and has started implementing a new strategic plan. This plan has already produced notable results, boosting the bank’s development and significantly improving its overall performance. To support this ongoing progress, the bank has restructured its organization to better facilitate the operational rollout of its various strategic initiatives.
The new organizational structure aims to enhance synergies between business lines and market segments, improve operational efficiency across all activities, and offer an improved client experience. Crédit du Maroc’s new structure will be supported by several divisions, including two newly created ones. The first is the Retail Banking & Marketing Division, which merges retail banking and marketing activities to streamline the execution of strategic objectives. The second is the Specialized Business Lines Division, designed to better align the bank’s commercial organization with the needs of different market segments, including individuals, professionals, small and medium-sized enterprises, and large corporations.
These divisions will report directly to the members of Crédit du Maroc’s Management Board, which now consists of Mr. Ali Benkirane, Chairman of the Board, Mr. Younes Lahlou, responsible for operations, Mr. Saïd Jabrani, overseeing commercial banking, and the newly appointed Mr. Ali Chorfi, who will lead the Corporate & Investment Banking division. The Supervisory Board expressed its gratitude to the entire team for their continued commitment and dedication and extended their best wishes for the success of Crédit du Maroc’s new strategic initiatives.
