Holmarcom and Microsoft have announced a strategic partnership to launch the AI Institute, a new training center focused on Artificial Intelligence and Data in Casablanca.

Transforming professional development with AI

Holmarcom, a leading Moroccan group, has opened the doors to AI Institute, a specialized training center aimed at equipping professionals with essential AI skills. Located in Casablanca, the center will offer certified and evolving programs to facilitate the transition to a technology-driven professional world. This initiative is poised to enhance innovation within Moroccan enterprises.

Strategic partnership signed at GITEX Africa

Coinciding with GITEX Africa in Marrakech, Holmarcom and Microsoft signed a strategic partnership agreement on May 29, 2024, to collaborate on the AI Institute. This partnership aligns with their shared vision to provide market-relevant training programs that keep pace with the latest technological advancements.

Focus on growth and competitiveness

“Artificial Intelligence is a key driver of growth and performance both professionally and economically. Acquiring the latest skills in this field is essential to remain competitive and meet the challenges of the 21st century,” said Karim Chiouar, CEO of Holmarcom Group. The collaboration with Microsoft ensures the highest quality and excellence in training, offering advanced courses, internationally recognized certifications, and access to cutting-edge AI technologies.

Leveraging Microsoft’s expertise

Microsoft’s expertise will enable AI Institute to deliver top-notch training, accredited certifications, and privileged access to the latest AI technologies and solutions. Additionally, AI Institute will collaborate with DynIT, utilizing the expertise of Microsoft-accredited consultant-trainers. “Our partnership with Holmarcom and AI Institute presents a unique opportunity to boost Morocco’s digital capabilities and drive local innovation. Developing skills is the cornerstone of building a robust AI vertical in Morocco and key to leveraging global transformation and exploiting the potential of the new AI economy,” stated Salima Amira, Country Manager for Microsoft Morocco.

Flexible and comprehensive training programs

The AI Institute’s training programs cover various AI-related fields and cater to all skill levels. Offering a hybrid model of in-person and online sessions, these programs provide maximum flexibility. Microsoft-certified, these courses aim to open new professional opportunities and equip economic actors with skills that foster an innovation-friendly environment.

Personalized corporate training and certification

In addition to personalized training for corporate needs, AI Institute will host an examination center, providing official validation with internationally recognized certifications. This holistic approach ensures that Moroccan professionals are well-prepared to tackle the challenges and opportunities presented by the rapidly evolving AI landscape.