Majorelle Group has named Abderrahman Bennis as Managing Partner to lead the launch of Majorelle Private Investments, a new business focused on managing and advising private wealth.
The new platform will work with families, entrepreneurs and private investors. Its goal is to help clients organise their wealth, plan investments and manage financing.
The firm will advise on both stock market investments and private assets. Its services are built around three main areas: wealth structuring and governance, open investment advice using products from different providers, and tailored investment and financing plans.
Majorelle says the move will strengthen its position in independent wealth management and support expansion across the region. The new business will work closely with Majorelle Capital to benefit from its network and deal pipeline.
Mr Bennis brings more than 20 years of experience in asset management and corporate banking. He previously worked in Paris at Acofi Gestion and Sienna Investment Managers, where he managed a fund worth several hundred million euros. He later spent more than a decade at Crédit du Maroc, including as Head of Corporate Financing.
The launch reflects a wider shift in Morocco’s wealth sector. More investors are turning to independent advisers rather than relying only on bank products. This is linked to the growing professionalisation of family offices and rising demand for succession planning.
Competition is also increasing in Casablanca Finance City, where boutique firms and international private banks are targeting wealthy clients. Interest in private equity and infrastructure projects is rising as investors look beyond volatile stock markets.
