Maroc Telecom began 2026 with higher revenue, helped by strong growth in its African operations and rising spending on 5G networks. The company reported revenue of 9.3bn dirhams for the first quarter to March, up 5% from the same period last year.
The biggest growth came from its African subsidiaries under the Moov Africa brand. Revenue from these markets rose 8.5%, showing strong demand for mobile and internet services across sub-Saharan Africa. In Morocco, revenue grew by 0.7%. Demand for old services like voice calls and ADSL keeps falling, while mobile data and home fibre internet continue to grow.
Operating results stayed strong. EBITDA rose 6.1% to 4.66bn dirhams, keeping profit margins at 50%. However, net profit fell 3.4% to 1.3bn dirhams because of the Social Solidarity Contribution, a tax extended until 2026 to support national social programmes. The company said profit would have increased without this tax.
Spending is rising as the company prepares for 5G. Capital investment passed 1.3bn dirhams in the quarter, with much of it going to next-generation networks as Morocco aims for 25% population coverage by the end of the year. Competition is getting stronger, with Orange Morocco and inwi also investing in 5G and fibre. Maroc Telecom is sharing infrastructure, including a major tower partnership, to control costs.
The group now has more than 76 million customers. Subscriber numbers in Morocco fell 3.3% because of strong competition, but African markets grew 3.9% and made up the difference.
The company is also expanding fibre broadband and mobile money services such as Moov Money, aiming to grow its role in Africa’s digital economy beyond basic telecom services.
