Morocco’s National Tourist Office (ONMT) has started a new mission in Dakhla to help turn the area into a major international tourism destination.
The office is working with regional tourism bodies, local businesses and authorities to build a plan that aims to grow tourism and attract higher-spending visitors, while reducing the region’s reliance on kitesurfing.
The strategy is based on four main areas: better flight connections, a new image for the destination, stronger online promotion, and wider partnerships with travel companies.
ONMT is looking to add more direct flights, especially from France and Spain, to make it easier for tourists to reach Dakhla.
It also wants to promote the area as more than a sports destination, highlighting its beaches, desert landscapes and wellness experiences.
Online campaigns and social media influencers will be used more to raise Dakhla’s international profile, while special offers are being developed to encourage more Moroccan visitors as well.
Tourism officials also plan to work more closely with international tour operators to increase bookings and encourage longer stays.
At the same time, major infrastructure projects are expected to support long-term growth, especially the Dakhla Atlantic Port project. The $1bn deep-water port, about 40km north of the city, is due to open in 2028 and is expected to become the deepest port in Morocco, also serving wider trade and future energy exports.
The push comes during a strong period for Moroccan tourism. The country welcomed 4.3 million visitors in the first three months of 2026, up 7% compared with last year, helped by national marketing campaigns and more airline capacity.
Hotels in Dakhla are also moving towards more eco-friendly tourism. One example is West Point Dakhla Eco Lodges, which uses solar energy and low-impact building methods.
The government is also supporting small tourism businesses through its “Go Tourism” programme, which helps local operators offer desert trips, food experiences and nature tours.
Other regions are seeing similar efforts, including Oujda in eastern Morocco, where flight capacity has also increased in recent years.
