More people are visiting Morocco this year, and they are spending more money, according to new figures released by the country’s tourism office. The figures were discussed during a meeting of the Board of Directors of Morocco’s National Tourism Office (ONMT) in Rabat on Wednesday. The meeting was chaired by Tourism Minister Fatim-Zahra Ammor and attended by ONMT Director General Achraf Fayda.
The update comes after a record year for Moroccan tourism in 2025. The country welcomed nearly 20 million visitors and earned 138bn dirhams ($14bn) in tourism revenue.
The strong growth has continued in 2026.
By the end of May, international tourist arrivals were up 7% compared with the same period last year. Tourism revenue increased by 21%, while overnight stays at classified hotels and other tourist accommodation rose by 9%.
Ms Ammor said Morocco’s tourism strategy for 2023 to 2026 had helped the country compete with some of the world’s leading destinations. “The 2023-2026 roadmap has shown that our work on air connectivity, promotion, investment, quality and regional development is enabling Morocco to move up a level and compete with the world’s best-performing destinations.”
The board also reviewed progress in air travel.
For the 2026 summer season, airlines will offer 7.74 million seats to Morocco, up 13% from last year. The increase comes after new airline bases opened in Rabat, Marrakech and Tetouan, and the launch of 52 new international routes during the first half of the year.
The ONMT said it will continue working towards its goal of welcoming 26 million tourists by 2030. Plans include adding more international flights, attracting visitors from new markets such as China, India and Latin America, expanding ferry and cruise services, and using artificial intelligence in its marketing and sales.
The board also discussed internal reforms, including changes to staff rules to support the organisation’s modernisation.
At the end of the meeting, board members approved the 2025 financial accounts, the annual activity report, the review of the first half of 2026, the action plan for the second half of the year and other projects presented by the ONMT’s management.
