Citroën has launched its new C3 in Morocco, bringing a fresh design, new technology and a hybrid option to one of the country’s biggest car segments.
The fourth-generation model starts at DH149,900 and is aimed at drivers looking for a compact car with a higher driving position, more cabin space and lower fuel consumption.
One of the biggest changes is inside the cabin. The new C3 replaces the traditional instrument cluster with a head-up display that shows key driving information at the base of the windscreen. Citroën says the setup allows drivers to keep their eyes on the road more easily.
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The car also comes with the brand’s Advanced Comfort suspension system, designed to deliver a smoother ride on rough city streets.
Connectivity depends on the version. Entry-level models feature My Citroën Play with Smartphone Station, which allows drivers to use their smartphone as the car’s infotainment system through a dedicated app and NFC technology.
Higher trims get a 10.25-inch touchscreen with wireless Apple CarPlay and Android Auto, as well as USB-C ports for front and rear passengers.
The new C3 is also equipped with a range of safety and driver assistance features. Depending on the version, these include hill start assist, automatic high beams, a reversing camera, lane departure warning and automatic emergency braking.
Hybrid versions add an electronic parking brake and a modern gear selector. The car also features Coffee Break Alert, which recommends a rest stop after two hours of continuous driving at speeds above 65km/h.
The model is the first production Citroën to feature the brand’s new logo and design language inspired by the Oli concept unveiled in 2022. It adopts a more upright shape, sharper lines and a new LED light signature.
The new C3 measures 4.01 metres in length and 1.76 metres in width. Ground clearance stands at 163mm, while boot space reaches 310 litres. Rear passengers also benefit from an extra 20mm of legroom compared with the previous generation.
The C3 remains one of Citroën’s most important models globally, with nearly six million units sold since its launch in 2002.
In Morocco, where city cars account for more than 25% of new vehicle sales, Citroën is hoping the new C3’s combination of SUV-inspired styling, comfort and fuel efficiency will help it attract more buyers.
The hybrid version records average fuel consumption of around five litres per 100 kilometres, according to the company.
