During the first half of 2024, the Société des Boissons du Maroc recorded a consolidated revenue of 1.115 billion dirhams, down from 1.208 billion dirhams in the same period of 2023. This decline is primarily attributed to the change in the company’s consolidation perimeter following the sale of its “Water” division in 2023. On a like-for-like basis, consolidated revenue saw a slight drop of 1%, driven by the restructuring of both its international and local brand portfolios, as well as export-focused labels.
However, the downturn was mitigated by strong growth in the company’s flagship brands, which reinforced their market positions locally. Additionally, new product innovations contributed positively to the overall performance.
The company’s results were also impacted by a 35% increase in the internal consumption tax (TIC) on beer. The gradual pass-through of this tax increase to consumer prices added pressure on operating expenses. As a result, the operating profit for the first half of 2024 stood at 118.7 million dirhams, compared to 187.5 million dirhams during the same period in 2023.
By the end of the semester, Société des Boissons du Maroc posted a group net income of 74.8 million dirhams, down from 111.8 million dirhams in 2023.
Looking ahead, Société des Boissons du Maroc is actively implementing strategic and operational initiatives aimed at improving the efficiency of its industrial facilities and enhancing its quality standards. With the strengthening of its core brands and the recent partnership with the Danish group Carlsberg for the production and distribution of its brands in Morocco, the company is expected to accelerate its growth momentum and gradually improve its profitability.
