A major shift is underway in Morocco’s financial sector as Fidis SPA, the financial arm of automotive giant Stellantis, has acquired an 80% stake in Axa Crédit Maroc. This bold move signals Stellantis’s growing ambitions in the world of mobility-focused financial services and marks a significant step in its global expansion strategy.
With this acquisition, Fidis SPA makes a strong entry into Morocco’s consumer credit market. The Italian company, fully owned through Stellantis NV—the parent group behind brands like Peugeot, Fiat, Citroën, Opel, and Jeep—aims to broaden its reach by offering tailored financing solutions to car dealers, business partners, and end customers throughout the region.
Axa Crédit Maroc, formerly a subsidiary of Axa Assurance Maroc, has long been a trusted player in the Moroccan market, known for its personal loan offerings and insurance product distribution. By relinquishing the majority of its shares, Axa appears to be repositioning its operations in Morocco, possibly in preparation for a streamlined focus or new strategic direction.
This transaction reflects a wider trend reshaping the auto industry worldwide: manufacturers are increasingly integrating financial services into their business models to support the car-buying process and strengthen customer loyalty. The deal brings together Fidis’s deep expertise in auto financing and Axa Crédit’s established local presence—two strengths that could create a powerful new financial player in the Moroccan market.
Although the integration is still in its early stages, it’s expected to pave the way for a new generation of financial products. These offerings could focus on financing both new and used vehicles, while also opening up access to credit for segments of the population previously underserved by traditional institutions.
In many ways, this acquisition hints at a new chapter in consumer credit in Morocco—one that’s more closely tied to how people live and move, with flexible, fast, and personalized financing options that reflect the evolving needs of modern consumers.
