The digitalization of Moroccan traders is gaining momentum with the signing of a partnership agreement between the Ministry of Industry and Trade and Attijariwafa Bank Group. This agreement, signed on Tuesday in Rabat by Minister Ryad Mezzour and the President of Attijariwafa Bank Group, Mohamed El Kettani, aims to modernize trade and facilitate the integration of merchants into the digital economy.
The partnership includes targeted support to help merchants and very small businesses adopt digital solutions tailored to their needs. It focuses on several strategic areas, including raising awareness of digital transformation, facilitating access to banking services and financing solutions, and promoting financial inclusion. The goal is to enable traders to fully leverage the opportunities offered by e-commerce and new technologies.
Concrete initiatives will be implemented to encourage the adoption of digital payment solutions and strengthen the e-commerce ecosystem. By mobilizing their networks, both partners aim to maximize the impact of these actions and provide merchants with a favorable environment for their growth.
Ryad Mezzour emphasized the importance of this agreement in modernizing trade and the need for close collaboration between sector players to ensure the success of this transformation. He stressed the importance of supporting merchants in adopting digital tools and implementing solutions tailored to their specific needs.
The agreement also includes the deployment of the Dar Al Moukawil initiative, a platform that will offer traders free, high-value support. It will provide training, personalized advice, and networking opportunities to help merchants develop their skills and adopt new digital tools.
This partnership reflects a shared commitment to accelerating the digital transition of Moroccan merchants and enhancing their competitiveness in an evolving market. By embracing these new dynamics, traditional trade can evolve into a more modern, inclusive, and digitally adapted model.
