The “Essaouira Investor Day,” dedicated to fostering private investments in the Marrakech-Safi region, is set to take place on July 1st and 2nd in the scenic coastal city of Essaouira.

Organized by the Regional Investment Center (CRI) of Marrakech-Safi and the International Finance Corporation (IFC), this event aligns with the Moroccan government’s efforts to promote competitive and sustainable socio-economic development across the country’s regions.

This two-day gathering will spotlight the investment opportunities in the region, particularly in Essaouira Province. Key sectors expected to see significant growth and job creation include sustainable agriculture, infrastructure, ecotourism, and creative and cultural industries.

The conference will host over 250 participants, including Moroccan government officials and key figures from both the public and private sectors, domestically and internationally.

IFC Managing Director Makhtar Diop will attend the event, joined by Cheick-Oumar Sylla, IFC’s Director for North Africa and the Horn of Africa, along with several members of IFC’s leadership team for Africa.

The first day will feature a panel focusing on mobilizing investments across Moroccan regions, highlighting Essaouira’s exemplary local development experience.

On the second day, three thematic panels will explore investment opportunities in key regional sectors such as cultural and creative industries, agriculture, and the industrial and tertiary sectors.

This event is part of a partnership launched in 2018 between the CRI of Marrakech-Safi and IFC, aimed at enhancing the business environment and promoting private investments in the region.

Essaouira Investor Day marks the fifth IFC-funded event of its kind in Morocco, following successful Investor Days in Marrakech, Safi, Rhamna, and Guelmim-Oued Noun in April 2022, May 2022, October 2022, and May 2023, respectively. These events reflect IFC’s support for Morocco’s advanced regionalization process, which aims to promote territorial development and contribute to the country’s ambitious decentralization program.