For the third year in a row, the fully digital mobile brand “win by inwi” has been voted Product of the Year in the Mobile Plans category, reinforcing its leading position in Morocco’s telecom landscape. The award is based on a consumer study conducted by Nielsen, which evaluated products on their appeal, purchase intent, and perceived innovation.
“Win by inwi” has carved out a distinct identity in the market by offering a completely digital user experience—from signing up to managing services. Customers can access everything through a mobile app or the brand’s website, giving them the flexibility to customize their mobile plan to fit their specific needs and habits.
Since its launch, the brand has set itself apart with a fresh approach focused on simplicity and user independence. It has redefined customer relations by prioritizing autonomy and digital convenience over traditional models. This latest recognition highlights its commitment to innovation in a mobile industry that’s constantly evolving.
The Nielsen survey included feedback from 3,000 consumers across Morocco’s seven largest regions, providing a representative snapshot of user sentiment and confirming “win by inwi” as a standout in terms of modern appeal and service design.
