On the sidelines of Morocco’s International Agricultural Fair, a major new partnership was sealed between the National Federation of Agri-Food (FENAGRI) and Attijariwafa bank, one of the country’s leading financial institutions. This alliance brings together the strength of Morocco’s top agri-food association with the resources and reach of its largest bank, aiming to provide comprehensive support to local food industry players across financial, strategic, and technical dimensions.
The agreement was signed by Hind Driouech, Executive Director for Corporate Banking at Attijariwafa bank, and Abdelmounim El Eulj, President of FENAGRI. Their shared goal is to create a robust support system for member companies in a sector that’s increasingly pressured by structural constraints, evolving technologies, and complex logistics.
The plan includes customized support tools, designated contacts for agri-food companies, collaborative training programs, and targeted promotional campaigns. A strong emphasis is placed on developing skills, securing appropriate financing, and building new channels for international expansion.
Attijariwafa bank has committed to leveraging its full network, including specialized subsidiaries, to help companies streamline daily operations and bring innovative projects to life. Meanwhile, FENAGRI will use its influence to connect members with the bank, boost visibility for the initiative, and involve the institution in its broader sectoral strategies.
Far from a simple collaboration, the agreement lays the groundwork for a fully integrated ecosystem. It’s designed to offer long-term, structured support that can boost the competitiveness of Morocco’s agri-food sector, both at home and on the global stage.
