Cosmetista Expo North & West Africa is gearing up for its eighth edition, set to take place from May 3 to 6, 2025, at the Casablanca International Fairgrounds. After drawing record-breaking crowds in 2024, the event is poised to strengthen its reputation as one of the most important gatherings for professionals in the beauty and cosmetics industry across the African continent.
Building on last year’s success—more than 130 exhibitors, 700 brands, and over 19,000 attendees—the 2025 edition aims even higher. The Expo has become a reflection of a booming sector, driven by increased industrialization, cutting-edge innovation, and the rise of premium beauty products. At the heart of this transformation is the rapid growth of the “Made in Morocco” label, which has seen a sharp uptick in both domestic and international appeal. With annual revenues surpassing 10 billion dirhams and forecasts suggesting the Moroccan beauty market could hit $2.67 billion by 2029, the momentum shows no signs of slowing.
More than just a trade show, Cosmetista Expo has evolved into a vital engine of innovation and growth. It brings together players from every link in the value chain—raw materials, packaging, tech solutions, and professional training—to explore new frontiers in an industry undergoing radical change. By offering a comprehensive view of the sector’s evolution, the event opens the door to partnerships, insights, and market access at a critical time for both emerging and established brands.
This year’s edition will also serve as a window into the most influential global trends. Visitors can expect a spotlight on vegan, organic, and sustainable beauty lines, the rise of next-gen anti-aging treatments, and the growing influence of artificial intelligence in customized skincare. The future of packaging, new distribution models, and the expanding role of e-commerce will be key themes in both exhibition booths and expert panels.
In parallel, the second Cosmetista Forum will bring together industry experts, regulatory bodies, and decision-makers to explore policy challenges and strategic opportunities. A major topic of discussion will be the newly proposed Moroccan Agency for Medicines and Health Products (AMMPS), which could significantly reshape the regulatory landscape. This forum seeks to give professionals the tools and insights they need to navigate a rapidly evolving market environment.
Since its launch in 2016, Cosmetista Expo has earned its place alongside global beauty powerhouses like Cosmoprof Bologna and Beautyworld Dubai. By championing local talent and innovation, the event continues to position Morocco as a leading force in the African cosmetics industry.
