Samsung Electronics Co., Ltd. announced today the release of its new Galaxy Z Fold6 and Galaxy Z Flip6, alongside the Galaxy Buds3 and Galaxy Buds3 Pro, at the “Galaxy Unpacked” event in Paris.

Earlier this year, Samsung introduced the era of mobile AI with the power of Galaxy AI. The new Galaxy Z series marks the next chapter in Galaxy AI, leveraging its most versatile and flexible format, designed to offer unique mobile experiences. Whether using the large screen of the Galaxy Z Fold, the FlexWindow of the Galaxy Z Flip, or the iconic FlexMode, the Galaxy Z Fold6 and Flip6 maximize AI capabilities. Building on Samsung’s innovation legacy, Galaxy AI offers a powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

“Samsung’s long history of innovation has enabled us to lead in the mobile space, creating the foldable form factor and ushering in the era of mobile AI. Now, we are thrilled to combine these two complementary technologies and unlock new possibilities for users worldwide,” said TM Roh, President and Head of Mobile Experience Business at Samsung Electronics. “Our foldable devices cater to the unique needs of each user and are now enriched by the power of Galaxy AI, offering an unprecedented experience.”

Samsung’s continued innovation in foldables has resulted in the thinnest and lightest Galaxy Z series ever, optimized for portability. The symmetrical design with a straight edge provides an elegant aesthetic finish, while a new cover screen ratio on the Galaxy Z Fold6 offers a more natural bar-type viewing experience. Alongside design improvements, the new Galaxy Z series is built for increased durability, providing greater peace of mind. The double rail hinge structure is supported by a reinforced folding edge, better distributing the impact of external shocks. Enhanced layers on the main screen improve the fold while maintaining strength. The latest Galaxy Z series also features upgraded Armor Aluminum and Corning® Gorilla® Glass Victus® 2, making it the most durable Galaxy Z series to date.

In addition to reliability, every element of the Galaxy Z series is also powerful. The Galaxy Z Fold6 and Flip6 are equipped with the Snapdragon® 8 Gen 3 mobile platform, the most advanced Snapdragon mobile processor to date, combining top-tier CPU, GPU, and NPU performance. The processor is optimized for AI processing, offering enhanced graphics and overall performance. The improved cooling system maximizes performance with a larger vapor chamber on the Galaxy Z Fold6 and, for the first time, a vapor chamber on the Galaxy Z Flip.

Galaxy Z Fold6: Enhanced productivity on a large AI-powered screen

The Galaxy Z Fold6 offers a range of AI-powered features and tools that maximize the large screen and significantly enhance productivity.

Samsung Notes’ Note Assist provides translations, summaries, and automatic formatting for simple and easy meeting notes. A new built-in transcription feature allows for transcription, translation, and summary of voice recordings directly in Notes. PDF text can be translated and seamlessly overlaid using the PDF overlay feature in Notes, which even supports text in images and graphics. The new Composer feature on Samsung Keyboard generates suggested text based on simple keywords for emails and supported social media apps. For social media, Composer creates text that reflects your tone by analyzing previous posts. Additionally, the S Pen experience is extended with Galaxy AI on the Galaxy Z Fold6 screen. The new Sketch to Image feature allows you to create more sophisticated artwork by generating image options when you simply sketch or draw on photos in Gallery or the Note screen.

The Galaxy Z Fold6 lets you evolve the way you work, play, and stay informed through Samsung’s long collaboration with Google. The latest Google Gemini app is fully integrated into the new Galaxy Z series, providing your own AI-powered assistant directly on your phone. Simply swipe from the screen corner or say “Hey Google” to display the Gemini overlay for assistance with writing, learning, or planning. Gemini is integrated with some of your favorite Google apps, making it easy to organize a perfect travel itinerary by getting real-time flight and hotel booking information and exploring famous sites using Google Maps. While watching a K-pop video on YouTube on the Galaxy Z Fold6’s large screen, access the Gemini overlay in split-screen multi-window to ask questions. For detailed information about an artist in the video, press and hold the home button and circle, highlight, or tap the screen – Circle to Search will provide instant search results.

Galaxy AI has also enhanced seamless communication on the Galaxy Z Fold6. Maximizing its unique dual-screen form factor, the Interpreter tool features a new conversational mode allowing both parties to easily view translations on the main and cover screens for more natural interactions. It also offers one-way translation, making it easy to understand while listening during conferences or presentations. Live Translate, which translates phone calls in real-time directly on your device, is extended beyond Samsung’s native call app to select popular third-party apps.

From capture to editing to viewing, the AI-powered ProVisual Engine on the Galaxy Z Fold6 takes your creativity to the next level. The advanced editing experience with Photo Assist on the large screen helps create effortlessly professional-quality content. Portrait Studio creates a variety of different portrait styles like 3D cartoon or watercolor for more creative possibilities. If you want to enjoy every second with more detailed viewing, Instant Slow-mo lets you slow down a video instantly by generating additional frames while maintaining a smooth viewing experience. You can also save or share your videos directly with friends and family to enjoy together.

The Galaxy Z Fold6 not only allows you to create content but also to enjoy it. The Galaxy Z Fold6 offers an enhanced gaming experience, anchored by its powerful chipset and a 1.6 times larger vapor chamber to play longer while maintaining performance. Vivid and realistic graphics are supported by Ray Tracing and come to life on a 7.6-inch screen offering a brighter display up to 2,600 nits for a more immersive gaming experience.

Galaxy Z Flip6: Unique and personalized experiences

The Galaxy Z Flip6 is not only optimized for portability but also offers a range of new customization and creativity features to make the most of every moment.

The 3.4-inch Super AMOLED FlexWindow has been further enhanced, allowing AI-assisted functions without even opening the device. For on-the-go communications, you can respond to SMS with suggested replies that analyze your latest messages for a personalized response. With Galaxy AI, you can make the most of your pocket-sized device, and many of these convenient features exist on FlexWindow. It allows you to access updates and notifications from Samsung Health and select the next song you want to listen to on your music widget. Additionally, FlexWindow offers more widgets than ever and lets you view information from multiple widgets simultaneously.

It wouldn’t be Galaxy Z Flip without a variety of ways to personalize your device. With AI-powered Photo Ambient, a wallpaper can change in real-time based on the time and weather. You can also easily create a unified look with suggested screen layout options by analyzing your wallpaper, such as moving the clock and changing the frame color to highlight the background image.

Creativity goes beyond FlexWindow. FlexCam continues to offer the most versatile camera experience, unlocking new creative options. With the new auto-zoom, FlexCam automatically finds the best framing for your photo by detecting the subject and zooming before making the necessary adjustments. So, you don’t have to choose between your friends or an incredible background being in the frame – and all hands-free.

New 50 MP wide-angle and 12 MP ultra-wide-angle sensors offer an enhanced camera experience with clear and sharp image details. The new 50 MP sensor supports 2x optical zoom for noise-free photos, while offering AI zoom for advanced shooting up to 10x zoom. Improved Nightography with video HDR lets you capture brighter videos – even in low light – and goes further by also partnering with popular social apps. The night capture feature is now available in the Instagram app, letting you take amazing night photos and share them directly from the app.

You can continue using all the creative and customizable features of the Galaxy Z Flip6 without worrying about battery life, thanks to extended autonomy enabled by hardware and software optimization.

Reliable security, controlled by you

The Galaxy Z Fold6 and Flip6 are secured by Samsung Knox, Samsung Galaxy’s defense-grade multi-layered security platform designed to protect critical information and safeguard against vulnerabilities with end-to-end hardware, real-time threat detection, and collaborative protection. In the AI era, Samsung’s commitment to giving you control over your device settings is stronger than ever, which is why you have full control over how you allow your data to enhance AI experiences through Galaxy AI settings. As an additional layer of protection, enhanced data protection offers end-to-end encryption when you back up, sync, or restore your data with Samsung Cloud. The new Galaxy Z series is also supported by Samsung’s exhaustive list of security and privacy features, including Knox Vault, the security and privacy dashboard, Auto Blocker, security keys, secure Wi-Fi, and private sharing in Quick Share.

Towards a sustainable future

The latest Galaxy Z series reinforces Samsung’s commitment to doing more for people and the planet with less by rethinking the design and packaging of mobile technology. Samsung continues to increase its use of recycled materials with the Galaxy Z Fold6 and Flip6 using recycled gold and copper for the first time.

Earlier this year, Samsung introduced recycled minerals like cobalt and rare earth elements in the Galaxy S24 series, which are found in the components of the Galaxy Z Fold6 and Flip6, as well as recycled plastics, aluminum, and glass. The Galaxy Z Fold6 and Flip6 also come in packaging made from 100% recycled paper and offer seven generations of operating system upgrades and seven years of security updates.

Galaxy Buds3 Series: Expanding the connected experience through Galaxy AI

Thanks to the power of Galaxy AI, the Galaxy Buds3 series offers a new communication experience. If you are attending a class in a foreign

language, you can activate Interpreter in listening mode on the Galaxy Z Fold6 or Flip6 with the Galaxy Buds3 series connected to your ears. This allows you to hear the translated lesson directly through your Galaxy Buds, removing language barriers that may exist in your studies. Additionally, by simply speaking two words via voice command, you can control functions such as play or pause, active noise cancellation, or ambient mode. The sound can also be intelligently optimized regardless of how you wear your Galaxy Buds. The microphones in the Buds3 series analyze internal and external sound in real-time to enhance sound quality and active noise cancellation with Adaptive EQ and Adaptive ANC. And if you’re listening to music, your Galaxy Buds3 Pro will constantly collect and identify surrounding sounds and automatically adjust the optimal noise and sound level without manual adjustment thanks to Adaptive Noise Control, Siren Detect, and Voice Detect, all for your comfort.

Built on a variety of collected statistical data, the Galaxy Buds3 series features a new computational design with a comfortable fit. The premium blade design also targets style-conscious consumers with an ultra-sleek and modern look complemented by Blade Lights. This new design enables a more intuitive physical experience by allowing you to control the device simply by pinching or sliding up or down on the blade, offering both convenience and tasteful aesthetics. Galaxy Buds3 and Buds3 Pro offer two specially designed design options. Galaxy Buds3 Pro is canal-type for those seeking immersive sound, while Buds3 is open-type for those who prefer to use the device in various situations for extended periods.

To offer a premium audio experience, Galaxy Buds3 Pro is equipped with advanced hardware. Galaxy Buds3 Pro features improved 2-way speakers with a planar tweeter for precise and sophisticated sound production in the high ranges, as well as dual amplifiers for a crystal-clear audio experience on the go. And now, with Ultra High-Quality audio supporting double the sampling rate with the SSC codec, you can listen to a high-resolution audio source as intended and enjoy every sound in superb detail. This sound quality extends to phone calls as well. With a pre-trained model based on machine learning, the Galaxy Buds3 series can now restore the speaker’s original voice in different sound environments while offering a rich and natural call – similar to high-quality smartphone calls – thanks to the Super-Wideband call feature.
Not only is the Galaxy Buds3 series designed to offer a premium audio experience, but it is also designed to do more with less for people and the planet. Galaxy Buds3 and Buds3 Pro include several components in the case and earbuds using recycled plastics from fishing nets or water barrels. Each Galaxy Buds3 series is packaged in a box made from 100% recycled paper materials.

Our opinion : The high price of the Galaxy Z Fold6 and Galaxy Z Flip6 (starting from 1800 US dollars) raises some questions, particularly regarding their real accessibility for young consumers. Are these phones, despite their advanced innovations and features, truly suited to the needs and budgets of the youth? Can such an investment be justified for an audience often seeking devices that are both high-performing and affordable? These questions remain as Samsung continues to push the boundaries of mobile technology.


The Galaxy Z Fold6, Z Flip6, and Galaxy Buds3 series will be available for pre-order starting July 11, with general availability starting August 7.

The Galaxy Z Fold6 is available in Shadow Silver, Pink, and Navy, while the Galaxy Z Flip6 is available in Shadow Silver, Yellow, Blue, and Mint, allowing you to choose the color that best suits your style.
The Galaxy Buds3 series offers an ultra-sleek, modern, and comfortable design available in two colors, Silver and White.

From July 11 to August 4, 2024, the Galaxy Z Fold6 and Z Flip6 will be available for pre-order with the following offers:
– Galaxy Z Fold6: Slim S-Pen Case and a wireless charger.
– Galaxy Z Flip6: Flipsuit Case and a wireless charger.
*Offer subject to conditions and while supplies last.

And for your peace of mind, Samsung Care+ protects your products against accidental screen damage with certified service by Samsung experts:
– Galaxy Z Fold6 at a special price of 1,500 MAD.
– Galaxy Z Flip6 at a special price of 1,200 MAD.
*This offer is valid once within 24 months from the date of purchase. For more information on the Galaxy Z Fold6, Z Flip6, Galaxy Buds3, and Buds3 Pro series, please visit: