Société des Boissons du Maroc (SBM), a longstanding player in Morocco’s agri-food industry, is preparing for a pivotal General Shareholders’ Meeting scheduled for Wednesday, May 14, 2025, at 10:00 a.m. at its Casablanca headquarters. This annual meeting carries significant weight, not only due to the financial results on the agenda but also because of several strategic agreements awaiting shareholder approval.
Central to the meeting is the approval of SBM’s financial statements for the fiscal year 2024. The company continues to demonstrate strong financial performance, reporting a net profit of 233.1 million dirhams in its standalone accounts and 216.2 million dirhams on a consolidated basis. These results will enable the company to offer a substantial dividend payout of 100 dirhams per share, set to be distributed starting June 18. This payout, totaling nearly 283 million dirhams, reflects the company’s robust profitability. The remainder of the earnings—more than 140 million dirhams—will be carried forward to future fiscal years.
Beyond financial performance, several regulated agreements will also be presented for shareholder ratification. Among them are key contracts with La Clé des Champs (CDC), covering logistics cooperation and commercial leasing, as well as trademark licensing deals with Beverage Trade Mark for the BOOSTER, DOPPEL, and BAVAROISE brands. The agenda also includes the approval of an emergency lease agreement previously signed with CDC.
Another item up for vote is the renewal of the board seat held by MDI (Marocaine d’Investissements et de Services), represented by Sébastien Yves-Menager, for a new three-year term.
As is standard practice, shareholders will have the option to participate in person, vote by mail, or designate a proxy, in accordance with legal procedures detailed in the official meeting notice available on SBM’s website.
Through this General Assembly, SBM reaffirms its commitment to transparency and sound governance while continuing to strengthen its brand portfolio and strategic alliances within Morocco’s competitive beverage market.
