Advertising trends in Ramadan : TV holds strong while print and radio decline
In the first ten days of Ramadan, advertising spending in Morocco reached 452 million dirhams, marking a modest 0.4% increase compared to last year,...
Anbar Jamaï takes the helm at Africa First Assist
Africa First Assist, a subsidiary of the Sanlam Group, has appointed Anbar Jamaï as its new CEO. With extensive experience in insurance and corporate...
Morocco welcomes the BYD SEAGULL: a compact EV for city life
The Moroccan automotive market is entering a new phase with the arrival of the BYD SEAGULL, a fully electric vehicle designed for urban mobility....
Morocco expands online business registration nationwide
Morocco is making significant strides in its digital transformation, particularly in the business sector. The Moroccan Office of Industrial and Commercial Property (OMPIC) has...
No bank card? No problem! Orange simplifies buying game & streaming cards
Orange is making digital purchases easier with the launch of Karti Store, a new platform that simplifies buying gift cards for popular services like...
Outsourcia expands with SoMezzo acquisition, strengthening global presence
Outsourcia, a major player in outsourced customer relations, is expanding its footprint with the acquisition of SoMezzo, a French company specializing in Business Process...
AtlantaSanad reports strong growth and digital expansion in 2024
AtlantaSanad continues to demonstrate strong financial performance and dynamic growth in 2024, with rising revenues, improved profitability, and key strategic initiatives that are driving...
Inwi opens its fiber network to boost high-speed internet in Morocco
Inwi is taking a significant step toward expanding ultra-high-speed internet in Morocco by opening its Fiber to the Home (FTTH) network to other telecom...
Bank of Africa and Kyriba spotlight Supply Chain Finance innovations in Casablanca
In an economic landscape where optimizing working capital is a top priority for businesses, Bank of Africa and Kyriba, in partnership with Mazars, hosted...
Scandinavian retail giant JYSK invests in Moroccan talent for 2025 launch
Even before opening its doors, JYSK Morocco is generating enormous interest. Set to launch in April 2025 in Casablanca, the Scandinavian home furnishings and...